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Different catalog for specific users

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Hi all, 

I am working on a site where some B2B customers need to see a specific assortment of products.

In the past we have used a makets approach for this, but this can be quite hard on the content managers because when
a customer only needs to see 5 products, the managers need to exclude the customers market on all the other products.

Is it possible to assign a specific catalog to a customer/organization/group? Maybe with some custom routing?


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